Ready to grow your outdoor ecommerce brand?
All of our marketing services are designed to grow your business. Through social media, email marketing, blog writing, and branding, together we will grow your online presence.
CONTENT CREATION + SOCIAL MEDIA MANAGEMENT + MARKETING STRATEGY + CREATIVE WRITING
Ecommerce meets expertise
Helping outdoor brands build marketing systems
Reversed a 3-year sales decline and delivered the first year-over-year growth in three years.
Built a customer journey that increased website conversions by 59%.
Every outdoor ecommerce brand has a unique customer journey. Some need education before they invest, while others need a smoother path to purchase. We uncover what’s preventing customers from buying and build marketing systems that remove friction, build trust, and turn interest into action. Explore how we’ve helped outdoor brands grow through strategic websites, content marketing, social media, and paid advertising.
Case study 1
How we used social media to turn Trailtopia's sales positive
PROBLEM
Our client’s small adventure food business had taken off during the first year of COVID, but soon after, the numbers started slipping. What had become a thriving business quickly turned into constant stress about cash flow. Trailtopia needed to spread the word about their products as fast as possible.
OUR APPROACH
After taking a deep dive into understanding their target audience and brand voice, we created a custom awareness-building plan that included social media management, video content creation, email marketing, and SEO blog writing with a goal of building awareness around a brand that brings light-weight home-cooking to the outdoors while caring for the environment.
RESULTS
Not only did we eliminate Trailtopia’s declining sales trend, they saw their first positive year-over-year growth in 3 years. Now our client is planning to expand his offerings and even bring in other products to grow his site into a go-to hub for outdoor enthusiasts to fuel their adventures. Scroll to see how we did it!
A deeper dive into the social media calendar
Our plan was simple: Create a strategic social media calendar that had a mix of content to attract new followers, nurture deeper relationships, and sell product.
Trailtopia's UGC-style videos
Outdoor enthusiasts are natural skeptics. They want to be shown, not told. UGC-style content bridges that gap by showing real people, using your real products, in real conditions, creating trust that drives sales.
P.S. Click each video to make it play and make sure your volume is on!
Trailtopia's social results
Case study 2
How strategic website edits improved Gryphon Gear's customer journey
PROBLEM
Gryphon Gear builds premium ultralight sleep systems, but its website wasn’t guiding customers toward a purchase. Key information was difficult to find, making it harder for shoppers to understand the products, compare options, and buy with confidence.
OUR APPROACH
We mapped the customer journey to identify what shoppers needed to know before investing in premium gear. Then we restructured the homepage, product pages, About page, and educational content to create a clearer path from discovery to purchase.
RESULTS
By removing friction throughout the customer journey, the website delivered measurable improvements across the buying funnel, including a 59% increase in overall conversion rate, a 45% increase in add-to-cart actions, and a 30% increase in completed purchases.
A deeper dive into the strategic website edits
Our plan was simple: Create a website that better reflects Gryphon Gear’s premium products while providing customers with a clearer path from curiosity to purchase
Homepage Before
Homepage After
Why it worked
Rather than immediately showcasing products, the new homepage first establishes why Gryphon Gear is different. Visitors are introduced to the brand’s unique value proposition, meet the founder behind the products, and learn the science that sets Gryphon Gear apart before being asked to shop.
The page then walks customers through a logical buying journey:
- Builds trust with the founder’s story and expertise
- Educates shoppers on what makes the products unique
- Simplifies the buying process with a step-by-step “Build Your Sleep System” guide
- Organizes products by use case so customers can quickly identify the best fit
- Reinforces credibility with educational content and trusted endorsements
By reducing confusion and answering key questions earlier, the homepage creates a clearer path from first visit to purchase. These changes resulted in a 59% increase in website conversion rate.
Beyond the website
To support the redesigned customer journey, we developed an organic and paid social media strategy that educated potential customers before they reached the website.
Every piece of content reinforced Gryphon Gear’s unique value proposition, building trust and reducing purchase hesitation before customers began shopping.