Ecoteric Marketing

Outdoor industry

The content you share is your brand identity. See how I have helped transform companies in the outdoor industry social platforms, branding, and websites that created real results. 

Case Study 1

adventure food

PROBLEM

Our client had dabbled in hiring outside social media management help before, but it never stuck due to lack of creativity and being able to match their brands voice. 

SOLUTION

As with all our clients, we took a deep dive into understanding their target audience and brand voice. With that knowledge in hand, we created a custom brand building plan that included social media management, video content creation, email marketing, and SEO blog writing. Our goal was simple: Make Trailtopia standout among the big names as the go to adventure food for maximum nutrition, family-owned, and eco-friendly to sell more product in store through wholesalers and direct to consumer through their online shop. 

RESULTS

In our first 3 months of working together, Trailtopia’s social media has engagement and reach has drastically  increased compared to the months before we started working together.

Case Study 2

Campervan rentals

PROBLEM

In conjunction with Boondock Consulting, we were hired to create and post social media content on a consistent basis that spoke to Avanti Campervan’s target audience.

SOLUTION

We were given a detailed content calendar, access to photos, and a quick description of the company’s target audience. From this we needed to consistently create and schedule excellent copywriting with coordinating photos and videos. 

RESULTS

We have consistently created and scheduled all deliverables in a timely manner. As a result,  Avanti Campervan’s social media following and engagement has grown during the time we have worked together. 

Case Study 3

outdoor retail designer

PROBLEM

Our client decided to go out on her own to work with smaller purpose driven businesses after an incredible 15 year career working with outdoor giants. She had a website and Instagram page that she had no idea what to do with and how to leverage them to let her potential clients know she even existed! 

SOLUTION

We created a social media strategy to demonstrate her expertise in the field, a lead magnet and landing page to collect potential client emails, and a SEO blog strategy to help her get found through search.

RESULTS

Although we are still in the early stages as we started from scratch, her followers on social media are growing consistently and all her website metrics are up. 

Ready to Join the Other Brands that have Grown Their Online Presence?

All of my marketing services are designed to grow your business. Through social media, email marketing, blog writing, and branding, together we will grow your online presence.