Your vision, mission, and product. Our proven strategies.
Tired of your innovative product going unnoticed?
Struggling to find someone who can authentically speak for your brand?
Wondering how to grow an engaged online presence that actually drives sales?
Our Story-to-Sales System helps eco-conscious outdoor companies increase online sales without compromising their values, voice, or mission.
In four short weeks you'll leave with...
- A clear way to communicate to contractors how to create content that accurately portrays your brand, speaks to your audience’s expertise, and builds trust through authenticity.
- A streamlined system for distributing your content across channels to ensure blogs, emails, and social posts you’ve invested in actually get seen by the right people.
- A focused marketing roadmap and simple check-in system that keeps your strategy on track, ensuring you always know where to spend your time and energy.
Pre-session: Deep dive
Before we can build your marketing plan, you’ll dig into what sets your brand apart, including your product’s edge, your values, your voice, and your sustainability story. That way, we can spotlight what truly makes you stand out.
- Understand what makes your brand worth rallying behind, without needing to shout.
- Nail the message that gets gear-savvy customers to say, “That’s the one.”
- Uncover what kinds of authentic content your audience actually trusts, values, and shares.
Session 1: Identity and Messaging Strategy
We’ll identify what makes your product different, build a brand voice that sounds like you, and map out how to communicate your value clearly across every channel.
During this phase, we will design a creative guide that:
- Outlines how to talk to contractors and in-house employees about your product and brand with consistency and clarity.
- Spells out what your customers care about, what makes them buy, and how to speak to them.
- Has clear examples of how to translate your product’s edge into content your audience actually trusts.
Session 2: Marketing Strategy Improvement
Most founders have some marketing pieces in place, but they don’t always know how (or if) it’s working. In this session, we’ll map your customer journey, spot what’s missing, and show you how to move people from curious to committed. During this phase, we will design:
- A visual customer journey map that shows how leads currently move (or stall) in your system.
- A custom content checklist that outlines exactly what to post, where, and when based on your customer’s buying path.
- Specific content ideas for each stage, so you know what kind of blog, email, or social post converts skeptics into buyers.
Session 3: Content Placement Strategy
With your marketing strategy identified and in place, we’ll create a detailed action plan for you, future contractors, or in-house employees to follow. You’ll leave this session with a clear plan of what to focus on week by week for the next 90 days with confidence.
During this phase, you’ll:
- Leave with a simple, customized 90-day marketing calendar that breaks down exactly what to do and when.
- Receive a list of your highest-impact marketing activities based on your business goals and stage of growth.
- Gain a repeatable framework for what to create and post each month.
client testimonials
faq
We specialize in creating profitable marketing strategies for both product and service based companies in the outdoor and performance space.
The Story-to-Sales System is all about creating a solid system and strategy for your business to thrive when you feed content into it. These are the building blocks to ensure your content is working for you. If you feel that you already have these strategies in place, we would love to discuss a content creation plan with you!
Plan on spending 4-7 hours per week. That includes your sessions, completing your action items, and approving any strategy documents.
We’re thrilled to learn more about you and your company. Schedule your free intro call below, so our team can begin building out your perfect package!