Ecoteric Marketing

CONTENT CREATION + SOCIAL MEDIA MANAGEMENT + MARKETING STRATEGY + CREATIVE WRITING

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Bekah Whitney - Marketer - Ecoteric Marketing

Want to grow your outdoor brand?

Your passion built it; let our expertise help you build a community around it. 

Scroll to see how we have helped transform the online presence of multiple product and service-based companies in the outdoor industry.

Case study 1

The quick and dirty on turning Trailtopia's sales positive

Trailtopia Instagram Grid - Ecoteric Marketing

PROBLEM

Our client’s small adventure food business had taken off during the first year of COVID, but soon after, the numbers started slipping. What had become a thriving business quickly turned into constant stress about cash flow. Trailtopia needed to spread the word about their products as fast as possible.

OUR APPROACH

After taking a deep dive into understanding their target audience and brand voice, we created a custom awareness-building plan that included social media management, video content creation, email marketing, and SEO blog writing with a goal of building awareness around a brand that brings light-weight home-cooking to the outdoors while caring for the environment. 

RESULTS

Not only did we eliminate Trailtopia’s declining sales trend, they saw their first positive year-over-year growth in 3 years. Now our client is planning to expand his offerings and even bring in other products to grow his site into a go-to hub for outdoor enthusiasts to fuel their adventures. Scroll to see how we did it!

A deeper dive into the social media calendar

Our plan was simple: Create a strategic social media calendar that had a mix of content to attract new followers, nurture deeper relationships, and sell product. 

Trailtopia's UGC-style videos

Outdoor enthusiasts are natural skeptics. They want to be shown, not told. UGC-style content bridges that gap by showing real people, using your real products, in real conditions, creating trust that drives sales.

P.S. Click each video to make it play and make sure your volume is on!

Trailtopia's social results

Trailtopia Instagram Analytics - Ecoteric Marketing
Ecoteric Marketing - Social Media Grid Example - Avanti Campervan
Ecoteric Marketing - Social Media Post Example 1 - Avanti Campervans
Ecoteric Marketing - Social Media Post Example 2 - Avanti Campervans
Ecoteric Marketing - Social Media Post Example 3 - Avanti Campervans

case study 2

Campervan rentals

PROBLEM

In conjunction with Boondock Consulting, we were hired to create and post social media content on a consistent basis that spoke to Avanti Campervan’s target audience.

SOLUTION

We were given a detailed content calendar, access to photos, and a quick description of the company’s target audience. From this we needed to consistently create and schedule excellent copywriting with coordinating photos and videos. 

RESULTS

We have consistently created and scheduled all deliverables in a timely manner. As a result,  Avanti Campervan’s social media following and engagement has grown during the time we have worked together. 

Case study 3

Outdoor retail designer

PROBLEM

Our client decided to go out on her own to work with smaller purpose driven businesses after an incredible 15 year career working with outdoor giants. She had a website and Instagram page that she had no idea what to do with and how to leverage them to let her potential clients know she even existed! 

SOLUTION

We created a social media strategy to demonstrate her expertise in the field, a lead magnet and landing page to collect potential client emails, and a SEO blog strategy to help her get found through search.

RESULTS

Although we are still in the early stages as we started from scratch, her followers on social media are growing consistently and all her website metrics are up. 

Ecoteric Marketing Portfolio Photos - Phone Social Media Grid
Outdoor Design Retailer - Ecoteric Marketing - Social Media Post Portfolio Example 3
Outdoor Design Retailer - Ecoteric Marketing - Social Media Post Portfolio Example 1
Outdoor Design Retailer - Ecoteric Marketing - Social Media Post Portfolio Example 2

Ready to Join the Other Brands that have Grown Their Online Presence?

All of our marketing services are designed to grow your business. Through social media, email marketing, blog writing, and branding, together we will grow your online presence.

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